The Takeaway
- New sweeping tariffs on imported goods are already tightening supply chains and raising costs.
- Popular electronics, toys, and holiday décor — much of it manufactured in China — are facing production delays and smaller shipments.
- Buying early gives you the best chance to get what you want before shelves thin out or prices spike.
- Return windows are shrinking at some retailers, meaning fewer days to exchange or return gifts.
- If your gift ideas are flexible, look at locally made or U.S.-assembled products, which may avoid tariff-related delays.
Why Supply Is Shaky This Year
Yes, Virginia, there still is a Santa Claus — but he’s having a tougher time getting everything into the sleigh.
The biggest culprit? New U.S. tariffs and ongoing import uncertainty, which are pressuring retailers just as the holiday rush begins.
Here’s what the industry is reporting:
- Toys are especially vulnerable. Roughly 80% of U.S. toy imports come from China, and many production lines faced delays due to tariffs and manufacturing disruptions.
- Retail buyers are nervous:
- 78% worry they won’t secure enough holiday inventory, and
- 76% fear supplier breakdowns as the season ramps up.
- Higher duties = fewer choices. Tariff-driven increases have forced some companies to skip certain products or cut variety to keep prices manageable.
Bottom line:
Fewer goods coming in + higher import costs + shifting manufacturing = less availability, slimmer shelves, and higher prices for many holiday staples.

What Smart Shoppers Should Do Now
Because holiday lead times are long — and this year, more unpredictable — seniors who like to stay ahead of the game should consider:
1. Buy Early
Don’t wait for “just in time” deals. Some hot items may sell out completely or land after Christmas.
2. Prioritize Must-Have Gifts
If there’s a specific toy, gadget, appliance, or décor item someone on your list really wants, snag it now rather than betting on a last-minute discount.
3. Double-Check Return Policies
Retailers are tightening margins and shortening post-holiday return windows. Know the deadline before you buy.
4. Consider Domestic or Low-Tariff Alternatives
Products made in the U.S. or in countries unaffected by current tariff shifts may be more reliable and arrive on time.
5. Expect Higher Prices — or Fewer Options
Shelves may look a bit thinned-out this year, and what’s left may run higher than usual. Plan accordingly.
