The Takeaway
- Allstate Identity Protection reports we're now in the year's biggest identity-theft season, with more than $9 million in potential losses from new-account scams.
- Nearly 70 % of identity-theft cases involve fraudulent credit or loan applications.
- Nationwide’s Todd Lukens warns scammers now use AI and emotional manipulation to target people directly.
- Fake retail sites, TikTok Shop impostors, phishing texts, and delivery scams top the 2025 list.
- Slowing down and verifying requests can stop most attacks before they start.
Why it’s particularly dangerous right now
Allstate says identity theft now surges earlier than ever—October has overtaken November and December as peak fraud month. The company helped prevent over $9 million in losses last October alone.
For older adults, that timing matters. Many shop online more, respond to texts about deliveries, or try new devices around the holidays—exactly what scammers count on.
What scammers are doing
Caroline Slane, vice president of business operations at Allstate Identity Protection, says,
“Scammers know shoppers are racing the clock and clicking fast. We help people bounce back, but the best way to shop smart is to slow down and stay skeptical.”
Top holiday scams include:
- AI-built fake stores that mimic legitimate retailers.
- TikTok Shop scams selling counterfeit goods or impersonating influencers.
- Phishing and “smishing” messages pretending to be delivery updates or customer service.
- Fake job or payroll offers during seasonal hiring rushes.
The new twist: AI and the “human factor”
Nationwide’s Chief Technology and Information Security Officer Todd Lukens says today’s hackers target people, not just systems.
“Attackers use impersonation, urgency and emotional pressure to gain trust and slip past defenses.”
AI tools now clone voices, faces and even entire conversations. Lukens says the red flags to watch for are:
- Urgency (“I need this right now!”)
- Requests to bypass normal steps
- Overshared personal details meant to sound friendly
- Emotional pressure (“Your grandson needs help!”)
When in doubt, pause and verify. Real emergencies can wait a minute.
Why seniors should pay extra attention
Older adults often have stable finances and may be less comfortable verifying links or app settings. Slane notes,
“Prevention now can save significant headaches—and money—this holiday season, especially for seniors who are often targeted by sophisticated scams.”
The Allstate Elder Fraud Center adds that loved ones should watch for sudden changes—new “friends,” unexplained bank activity, or quick updates to wills or accounts.
How seniors (and their families) can fight back
- Use credit cards instead of debit for online purchases.
- Verify phone numbers and websites independently before responding.
- Hang up or walk away from anyone who pressures you.
- Keep devices updated and enable two-factor authentication.
- Review statements weekly for small, unfamiliar charges.
- Talk openly about scams; one quick call can prevent a loss.
- Notice behavior shifts—secretive spending or new accounts could signal trouble.
As Slane reminds shoppers: “Use credit cards, track your purchases and delete anything suspicious. No deal is worth the risk.”
Disclaimer: This article is for informational purposes only and does not constitute legal, financial or professional advice. Seniors and caregivers should consult trusted professionals about specific concerns.
