The Takeaway
- Toy trends for 2025 centre on “Newstalgia,” “Collectible Cravings” and personalized “It’s My Vibe” play.
- Retailers such as Walmart and Amazon are pointing to big demand in DIY/learning kits, franchise-brands and interactive tech toys.
- For grandparents buying gifts, early purchase matters: stock may be tight, styles change fast and the return windows may be shorter this year.
- The good news: whether for preschoolers, tweens or grandkids entering high school, there are gift options that combine fun, learning and long-term value.
Why This Year’s Gifts Look Different
Play patterns have shifted. Experts are seeing strong movement in three key areas:
- Nostalgia meets new tech: Brands are reviving familiar legends (think franchises, cartoon brands) while layering in interactive or collectible features.
- Learning through play: The “STEM” or “STEAM” category is growing. Kids (and their grown-ups) expect toys that teach a bit—coding, robotics, design.
- Collectibles & personalization: Kids want something unique (and sometimes shareable). Limited-edition, blind-box and build-your-own themes are rising.
Because of these shifts, the “top gift” for 2025 might not just be the biggest brand—it may be the one that taps trends + value + learning.
Top Gift Picks Worth Considering
Here are eight standout gift ideas across age groups and interests:
